News Releases

Discover Sarasota Tours Discover Sarasota Tours launches a NEW Soulful Sunday Brunch Tour in partnership with Bazaar on Apricot and Lime’s Hamlet’s Eatery. Guests will explore Sarasota on a mini City Tour focusing on hidden neighborhoods like Laurel Park, Rosemary, Indian Beach Sapphire Shores and the Limelight District followed by brunch with live music at…

Discover Sarasota Tours is partnering with Ride and Paddle of Siesta Key to offer an exciting full-day option called the City Beach Day Tour, combining a morning City Tour with an afternoon of relaxing on your own private Siesta Key beachfront with lounge chairs and umbrella provided by Siesta Key Beach Chairs. “We are so…

During a year when thousands of businesses shut down, transitioned, or barely hung on, Discover Sarasota Tours won Best New Business in Sarasota, and is honored to be a three-time winner in SRQ Magazine’s 2021 Best of SRQ Local Readers’ Competition. SRQ readers submitted a stunning 70,000 Best of SRQ Local votes this year. Discover…

Discover Sarasota Tours is adding a new tour date on May 7, due to the popular appeal of its Sarasota Centennial City Tour. Step back in time aboard our air-conditioned trolley with Sarasota’s first newspaper publisher, Rose Phillips Wilson (played by Kathryn Chesley), to learn about Sarasota 100 years ago as we celebrate its Centennial….

Discover Sarasota Tours brings back the ultimate Sarasota shopping experience with Boutiques & Bubbles: The BSWANKY Atelier & Gallery Tour on Sunday, March 28, 2021, from 1-3 PM. Hop onboard for your PRIVATE tour of BSWANKY Atelier & Gallery, the maker of iconic handbags and luxury accessories. Tickets are limited to the first 25 guests!…

Discover Sarasota Tours celebrates 100 years of Sarasota County! Step back in time aboard our air-conditioned trolley with Rose Phillips Wilson, our first newspaper publisher, to learn about Sarasota 100 years ago as we celebrate its Centennial. This 90-minute Centennial City Tour explores neighborhoods, buildings, and people pivotal to Sarasota’s historical development as well as…

Discover Sarasota Tours brings back a fun way to celebrate Ireland’s patron saint—the third annual Irish “Hooley” on the Trolley tour! Join us for the wearin’ of the green! Guests will enjoy complimentary wine or beer at the Trolley Cottage Tiki Bar while browsing through our Vintage Sarasota gift shop, full of fun old-time treasures….

Discover Sarasota Tours resumes its seasonal tour schedule January-May, including the Amish Experience Tours, Public Art Tours, a new Centennial City Tour in honor of Sarasota’s Centennial Celebration, “Infamous Sarasota” Happy Hour Tour, Tiki Trivia Trolley Tour, and the popular Art Crawl Trolley. Year-round tours continue: City Sightseeing Tour, Haunted Sarasota Tour, Boutiques & bubbles, Rainbows…

Discover Sarasota Tours brings back the Holly Jolly Trolley daytime tour with cocoa, carols & Christmas stories of Sarasota. Perfect for families, this tour hosted by guide Jenny Jingle, will visit city spots with Christmas story connections, hear about our Sarasota traditions during the holidays & a sing along to favorite Christmas songs. Includes FREE…

Discover Sarasota Tours offers entertaining, interactive, and informative air-conditioned trolley tours of the most interesting places and stories that shaped Sarasota’s rich cultural past. A weekends-only schedule continues through October with our most popular 90-minute air-conditioned tours, City Sightseeing, Circus Secrets of Sarasota, and Psychic Sundays, running on weekends and the spooky Haunted Sarasota Tour running…